TL;DR

Snappt is in need of an experienced and strategic Director of Product Marketing to drive the positioning, messaging, research, competitive intelligence, and product launches to accelerate growth, deepen market penetration, and strengthen our brand presence in the industry.

Who we are

We are a Series A, well-funded tech startup that is kicking ass and taking names. In just two short years, we have captured nearly 10% market share… because our fraud detection technology is saving our customers millions, soon to be billions of dollars.

We are a founder-led organization, passionate about building a company with awesome people and a relentless focus on the customer. And as cliche as it may sound, we walk the walk and stand behind our Core Values and how we treat one another.

We are a team of 80, soon to be 100+. If you’re like us and think you have what it takes to join us, keep reading!

What we do

We stop the bad guys. Since 2020, we have saved our customers over $150MM in potential losses. 

The Snappt platform leverages our proprietary algorithm to effectively and efficiently identify tampered or altered documents used for income or financial verification. For example, this empowers property managers and owners to avoid costly evictions (and the associated bad debt.) 

Who you are

• You are passionate; you throw your energy and conviction into the work you do.  
• You are naturally curious; you have an innate desire to understand people and help solve their problems.
• You are collaborative; you thrive in environments where people work together to create winning solutions.
• You commit to self-development and personal growth; you pursue your personal and professional interests with energy and enthusiasm.
• You assume positive intent; you believe your teammates and customers come from a place of good intention.

What you will do

• Go-to-Market Strategy: Lead the development and implementation of go-to-market plans for new product launches and updates, ensuring cross-functional alignment across sales, product management, and marketing teams
• Market Research and Insights: Conduct market research, and competitive analysis, and manage the Customer Advisory Board and customer surveys to gain insights into market dynamics, buyer personas, and customer pain points. Utilize findings to inform product positioning, messaging, and differentiation strategies.
• Messaging and Positioning: Craft compelling value propositions, messaging frameworks, and positioning statements that resonate with target audiences in the multifamily property management space. Ensure consistent messaging across all marketing and sales collateral.
• Sales Enablement: Collaborate with sales teams to create effective sales tools, presentations, and training programs that equip them with the knowledge and materials needed to sell our solutions to multifamily property owners and managers.
• Content Development: Oversee the creation of high-quality marketing content, including website copy, blog posts, case studies, whitepapers, and thought leadership pieces, to educate prospects and customers about our products and industry trends.
• Analytics and Optimization: Define key metrics for measuring the success of product marketing initiatives. Analyze performance and leverage data-driven insights to optimize marketing strategies and improve ROI.
• Cross-Functional Collaboration: Collaborate closely with product management, sales, customer success, and executive teams to align product development, marketing, and sales efforts with company goals and customer expectations.

What you bring

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience (10+ years) in product marketing within the SaaS industry, 
• Experience (3+ years) focusing on Proptech and multifamily sectors.
• Deep understanding of SaaS business models, product lifecycle management, and go-to-market strategies.
• Strong analytical skills and proficiency in using data-driven insights to inform decision-making and improve marketing performance.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly and persuasively.
• Demonstrated leadership and strategic thinking, with a track record of driving cross-functional initiatives and achieving measurable results.
• Passion for innovation and a strong interest in the intersection of technology and real estate.

Where you’ll work

Snappt is a remote-first organization. 

We don’t even have an office. So if you’re accountable and do high-quality work...do it from anywhere. You can also expect to see your teammates throughout the year IRL, at company-supported retreats and events.

We are an Equal Opportunity Employer 

We believe the best ideas come from working with people of different backgrounds and unique perspectives.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Snappt makes hiring decisions based solely on qualifications, merit, and business needs at the time.