Director of Marketing Communications

Remote
Full Time
Marketing
Experienced

TL;DR

Snappt is in need of an experienced Marketing Communications leader to oversee content, communications, and PR to drive measurable outcomes for the company.

Who we are

We are a Series A, well-funded tech startup that is kicking ass and taking names. In just two short years, we have captured nearly 10% market share… because our fraud detection technology is saving our customers millions, soon to be billions of dollars.

We are a founder-led organization, passionate about building a company with awesome people and a relentless focus on the customer. And as cliche as it may sound, we walk the walk and stand behind our Core Values and how we treat one another.

We are a team of 80, soon to be 100. If you’re like us and think you have what it takes to join us, keep reading!

 

What we do

We stop the bad guys. Since 2020, we have saved our customers over $150MM in potential losses. 

The Snappt platform leverages our proprietary algorithm to effectively and efficiently identify tampered or altered documents used for income or financial verification. For example, this empowers property managers and owners to avoid costly evictions (and the associated bad debt.) 

 

Who you are

  • You are passionate; you throw your energy and conviction into the work you do.  
  • You are naturally curious; you have an innate desire to understand people and help solve their problems.
  • You are collaborative; you thrive in environments where people work together to create winning solutions.
  • You commit to self-development and personal growth; you pursue your personal and professional interests with energy and enthusiasm.
  • You assume positive intent; you believe your teammates and customers come from a place of good intention.
 

What you will do

  • You will protect and propel our brand as the market leader and innovator that created fraud detection for the multi-family industry. 
  • You will help us drive growth to meet and exceed investor and board expectations.
  • You will ensure our voice and visuals are consistent and compelling.
  • You will work closely with Product teams and Product Marketing to translate features and technologies into compelling copy for integrated campaigns across website, earned media, paid, organic, social, events, sales enablement, and ABM motions.
  • You will manage a team of 3 people ( Events Manager, Design Manager, and Content Manager). Responsible for weekly one-on-one, HR-related items, and deadlines for the department
  • Design, adhere and forecast marketing plan by quarter
  • Plan department off-site events
  • Work weekly with vendors and consultants ( SEO, video, design, direct mail, google ads, LinkedIn, website, email )
  • Oversee website page changes and overall website strategy with the Director of Growth Marketing
  • Forecast OKRs by quarter and make sure the department is adhering to them
  • Build a Marketing plan with the VP of Product, Director of Growth, and Director of Channel Marketing
  • Own, and drive marketing campaigns from concept to launch
  • Attend people manager meetings and Manager meetings monthly
  • Work closely with sales partners to build and execute ABM content creation strategy and needs
  • Own, measure, and optimize all programs through marketing analytics that drive growth
  • Engage with prospects to generate marketing-qualified leads
  • Report on MQL and campaign success
  • Direct and strategize on all PR efforts by quarter and for the year
  • Oversee all strategy and output for digital and in-person event strategy ( webinars, and large branding events)
  • Harness and look for  opportunities for customer stories when working on brand materials
  • Maintain brand materials with the team
  • Maintain inventory of swag items for company and events
  • Oversee any consultants for the content/PR department
  • Oversee efforts and deadlines of the team in regards to product and channel marketing
  • Communicate with the sales department on all efforts for campaigns and quarterly efforts
  • Communicate with the sales department on all event efforts to drive MQL’s
  • Oversee yearly event plan and report on progress
  • Adhere to the yearly marketing budget and assist with forecasting
  • Present yearly marketing and production plan. Revisit quarterly to make sure its effective. 
  • Communicate with the VP of Marketing on reporting and OKR tracking and personnel-related issues and opportunities 
  • Attend 3 off sites a year and one retreat 
  • Utilization of Monday, Hubspot, Confluence, Sendoso, and WordPress
 

What you bring

  • You bring 7-10 years of experience in Marketing Communications 
  • You have B2B SaaS experience
  • You have scaled at a PE or VC-funded business
  • You are a skilled copywriter and storyteller and you know how to take our own data and turn that into newsworthy stories.
  • You have been through the rapid growth of a startup and have a playbook to drive awareness, educate the market, and position Snappt as the leader.
  • Upload company culture and positive attitude toward the team
  • Ability to adapt and change
  • Ability to think outside of the box and utilize other positions and departments to drive success in marketing
  • Strong leader for the team to rely on in times of need
  • Strong understanding of digital marketing and the outcomes expected
  • Competent in written skills on behalf of the brand
  • Preferred understanding of Monday, Hubspot, Confluence and Google suite
  • Extreme organization and time management skills to produce output weekly
 

Where you’ll work

Snappt is a remote-first organization. 

We actually don’t even have an office. So if you’re accountable and do high-quality work...do it from anywhere. You can also expect to see your teammates throughout the year IRL, at company-supported retreats and events.

 

We are an Equal Opportunity Employer 

We believe the best ideas come from working with people of different backgrounds and unique perspectives.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Snappt makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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